17 Ways to Speed Up WordPress Loading Time

What if speed up WordPress blog loading time could double your website traffic?

Improve your search ranking result page? And the more traffic you get, the bigger your email list get.

People hate to wait, they want speed.

According to Kiss metrics, 47% consumers expect a web page speed to load in less than 2 seconds and any second longer will cause a 7% decrease in conversion rate.

But ignore that.

If you want to read about weight loss tips and you’re landed on a page that’s loading up,

by now, the longer an article’s going to load,

you’ll be telling yourself – if this doesn’t load up in 1, 2, 3… I’m going to hit the “back” button

and move on to a different weight loss article.

That article just lost a customer.


Throughout this post, you’ll find 2 valuable free WordPress plugins that have over 1,000,000 users are using to speed up their website speed.

Before getting into the meat, test your site speed performance with Pingdom Website Speed Test tool, put your URL into this website speed test tool to see the result.

It looks something like this,


Your site loading time can be varied based on the location a person visits a webpage.

Looking at the performance grade, if it’s less than < 50, It’s time to improve your site speed with tips below,

P.S. Website speed is kind of a big deal which is one of the Google’s ranking factors and people can’t wait for long.


17 Ways to Speed Up WordPress Loading Time



1. Think of Minimalist, and Simplicity for Speed

What is the purpose of readers visiting a blog and surfing on the internet?

For content.

Instead of finding the best WordPress themes with beautiful designs such as heavy elements on colorful blog design.

It is important.

But there’s a meaning behind color or everything we do. Here’s an article on the psychology of color when comes to marketing and branding.

Another example in the gym, instead of adding more weight to build muscle, an alternative is to add more reps to exercise.

When coming to blog design, you only need to use what needed features, but you don’t need to use all of them.

Hopefully, in the following tips will help us improve our website speed and minimize every single element to boost our site speed to its maximum potential.


2. Best Hosting Company: Pick one Based on Popularity

When finding the best hosting company is obvious on pricing comparison and bargaining on bandwidth, disk space, or anything that is too good to be true, and it is too good to be true.

An example of “life time hosting, and unlimited page view” which comes to the cost of slow site speed.

A quite expensive and luxury hosting company charging a beginner package of $29/month for hosting.

Is it worth of investment?

An article form ShoutMeLoud reviews WP Engine for you to check out.


Therefore, instead of finding hosting company based on price comparison, how about a hosting company that hosted over 1,900,000+ million domains, according to Wikipedia.

Popular WordPress site such as TheMinimalistst hosts on BlueHost, you can get started for $2.95 per month and a free domain name.

If you’re concerned about site speed still, these 1.9 million domains wouldn’t sign-up to BlueHost.

Bottom line: you don’t have to change your web hosting right now just for site speed.

Finding a hosting company is one of the site speed factors and the below tips will also speed up your site.


3. Choose a Blog Design for Speed

Before you even change your blog design.

If you want a faster site speed, limit everything except “text” element in your site. Your site speed is guaranteed to increase.

Hence, if you want speed without spending a dime on blog design, it’s time to consider using graphics to the minimalist, javascript and optimize your CSS file – There’s a free plugin for it.

Now that you know, you don’t need to purchase another premium WordPress Theme.

You might be surprised that, the Twenty Fifteen, Free WordPress Theme is lightweight and designed for simply, speed.

The reason 2015 is quite speedy, because they focus on the simplicity.

When you search for “twenty fifteen” on google, you’ll see this,


In the next image, you’ll be surprised that this Free WordPress Theme has an active install over 600,000.


Compared to other frameworks that have tons of features that you don’t even need them which will slow down your site loading time.

One disadvantage to 2015: You’ll find hard to edit your blog design.

Now we’re going over to premium WordPress Theme. There are two popular frameworks designed for speed.

They’re Genesis Framework designed by StudioPress, which is a quite heavy in using design elements compare to Thesis Theme Framework.

Thesis focuses on the simplicity, and it looks something like this,



4. Remove Unnecessary Plugins, Themes

The more plugins we install, the heavy and longer our site takes to load up.

As you just installed your WordPress, there are many plugins already installed and you don’t need most of them.

See if any plugins that you don’t need right now, it’s best to deactivate, then delete.

The most important WordPress plugins are caching plugins or any plugins that help boost your site speed.

Promised, they won’t slow your blog down.

For WordPress theme removal, our WordPress blog can only use up to one theme at a time, so might as well remove the remain WordPress themes.


5. Install Best WordPress Cache Plugin

One of those best WordPress plugins are falling into the caching category and site speed is always matter for better user experience.

 Another benefit of caching WordPress plugin, they’re free to use.

There are two highly competitive caching WordPress plugin, W3 Total Cache and WP Super Cache.

They all have over 1,000,000 installs with positive ratings. But try them out yourself.

In fact, you can only install one plugin or another (you won’t be able to install both).

Personally, I’d prefer W3 Total Cache, this plugin shows me exactly what to improve on site performance.


As soon as we install the W3 Total Cache, we should straight away look for this option in the image above,

and click on “view all results” then, do as much as you can to improve the score.


6. Install WP Fastest Cache Plugin 

Looking at the image above, right? it’s time to install WP Fastest Cache.

So we can fix several errors required from W3 Total Cache.

As you follow this post along, these were exact tips I’ve been focusing on improve this site speed.

I believe blog design would be the important factor to focus on the whole time.

Once you installed WP Fastest Cache, you should see something like this in the setting page,

WP Fastest Cache


7. Optimize your Homepage, and Blog Page

It’s important knowing what the goal of your home page. Some home page like NutritionSecrets.com styles as a squeeze page.


A more detailed landing page from CopyBlogger by Brian Clarks,


These are the 2 types of homepages you could choose from. Now we’re getting to the blog page, as you visit CopyBlogger’s Blog Page:

There are quite a few simple elements to ensure your blog page is running to its maximum potential:

  • Feature box to collect subscribers,
  • 5 – 6 post excerpts of recent articles, not the full article.
  • Remove social sharing,
  • Keep your sidebar to the minimalist.

Just to keep in mind that, the more elements install in a page, the longer it’s going to load.

Speed is vital.


8. Clean-up your WordPress Database

I’m about to show you a plugin, you just set it up and it boosts up your site like the Flash.

When you Google search for “WP-Optimize” and you’ll see this,


All you need to do now is download and install WP-Optimize plugin to your WordPress, then you’ll see this,


Once you’ve installed this plugin to your WordPress site, go to ‘settings’ and look at this!

Speed LH Louis

Based on the image above, set WP-Optimize on auto mode, pick a set of time you prefer to optimize, and tick:

  • Clean all post revisions,
  • Remove all auto draft posts and posts in trash,
  • Third box, but do not tick the forth box,
  • And Optimize data base.

If you encourage your readers to comment, it doesn’t make sense why should you remove unapproved comments.

There are more plugins to optimize our WordPress blog to speed up, but refer to W3 Total Cache to improve our site speed from there instead.


9. Disable Hotlinking and Leeching to Speed up your Site

Hotlinking is when somebody uses your image links direct to their website.

When they use your image link, it will force your server to load the image for their website which could slow down your loading time even worst.

One upfront technique to stop hotlinking is to avoid image link, which a reader cannot click on your image to obtain the link.

The second upfront technique to stop hotlinking is to log into your hosting company’s cPanel, then click on “hotlinking protection” and set the redirect URL to your blog.

A more technical way to stop hotlinking is to place a line of code into your root .htcaccess file:

disable hotlinking of images with forbidden or

custom image option

RewriteEngine on RewriteCond %{HTTP_REFERER} !^$

RewriteCond %{HTTP_REFERER}

!^http(s)?://(www\.)?LHLouis.com [NC]

RewriteCond %{HTTP_REFERER}

!^http(s)?://(www\.)?google.com [NC]

RewriteCond %{HTTP_REFERER}

!^http(s)?://(www\.)?feeds2.feedburner.com/LHLouis [NC]

RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]

Based on the line of code above, notice I’ve included LHLouis.com and feeds2.feedburner.com/LHLouis.

All you to do is change to your domain name, and your FeedBurner’s name.


10. Add Expires Headers to Speed Up WordPess

Adding expires headers help your regular visitors to re-fetch any static content (such as images, JavaScript, and CSS file).

This could double your site speed dramatically, as visitors do not have re-download content.

If you look back to the image at “Install WordPress Fastest Cache” tip.

First, WP Fastest Cache could help you with this problem. As you could follow the image where I referred you to download the speed plugin.

Second, by adding a line of code to your .htcaccess file:


This above numbers “A2592000” is in a month period (converted in seconds).

If the above code doesn’t work for you? Try a different code from GTmetrix.


11. Auto Optimize Images

Optimize images reduce loading time and speed up our site.

With WP Smush.it, the powerful free image optimization helps resize and optimize images without losing quality.

Instead of resizing the image yourself, WPMU DEV team makes it easy for us. With a click of a button to optimize all our images.


12. Don’t Over-Optimize Gravatar Images

Although the fewer images are loading on your site, the faster your site speed.

But if you’re encouraging readers to comment. As mentioned in blog commenting, gravatar seems to attract readers attention, because of visual content.

Without gravatar, it’s hard to attract attention for people to read comments.

Therefore, avoid completely remove gravatar, but only limit to users without a gravatar.

You see, instead of showing an “unknown gravatar”, you can simply go to “discussion” setting in WordPress and set it to “blank”

It should look something like this,



13. Turn Off Pingbacks and Trackbacks 

Pingback is when a site links to your article. WordPress will automatically generate a trackback to that article.

As mentioned, the more element required to load on a site, the slower your site speed because it has to take the time to download the content.

Having said that, turn off pingbacks and trackbacks will not affect backlinks building for SEO.

Pingbacks and Trackbacks can be turned off as easy as a click of a button in your WordPress settings.

This is how you turn it off in your WordPress. Go to “discussion”, and tick to turn off pingbacks and tracks.

It should look something like this,

LH Louis Site Peed


14. Speed up your Images Loading Time

Speed up your images loading time is not hard with just another free WordPress plugin.


Instead of loading images in the entire page, at the same time.

This plugin helps you speed up WordPress by loading an image as a user scroll down to that image.

For example:

10 images are on this page. Instead of loading all 10 images in the first place.

Lazy Load boosts your site speed by loading 1 image at a time, as users are willing to scroll through the second image in your content.

Just install Lazy Load, this is exactly what the plugin looks like, 

Lazy Load Plugin LH Louis


15. Remove Post Revisions

Post revision is also one of the site speed factors that won’t speed up WordPress.

As a lousy writer, the moment I’m editing the content in WordPress, I’d usually save the article to draft for at least 10 to 20 times.

This makes 10 to 20 post revisions. Imagine 50 posts, it’d be 5,000 to 10,000 post revisions. With that amount of post revisions, it could hard to speed up WordPress.

Set up an automatic remove post revision with Revision Control.

Tip: It’s recommended to set this plugin setting to a minimum of 2 post revisions as a backup file.

This plugin control panel looks something like this. Lazy Load Plugin LH Louis


16. Don’t Ignore CloudFlare

CloudFlare works well with W3 Total Cache. It’s free to use. And it’s recommended that you could include this plugin to speed up WordPress.

This is how CloudFlare could help your site speed,


As soon you as create a free account. You’ll need to add an additional “nameservers” to your domain registra.

To find out your domain registrar, visit Who.is and enter your domain name, and you should be able to find out your domain registrar.

Note: Do not remove your hosting company nameservers. Or your site will be disappeared.

One you’ve added CloudFlare nameservers, your site should be at active within 24 hours.


17. CDN WordPress: Big Company Needs Content Delivery Network 

Content delivery network helps speed up your site and send these heavy files (such as Images, JavaScript, CSS file, etc) to the closest location of where a visitor is visiting your site.

I’d love to point you out to this tip. But if you have a small WordPress site like this site here.

Then, you don’t need CDN.

If you do need one, don’t hesitate to check out MaxCDN.

Referring back to this image,


I could possibly improve the score from 91 to 100 but without CDN, I won’t be able to. However, with a small site like this, I’m happy with it.



Do you think these speed tips could help speed up WordPress?

Don’t hesitate to leave a comment below.

If you do find one of this tip helpful…

… do share them on Facebook and Tweet this article on Twitter.

It’s been a great time sharing these speed tips.

Have a great time on improving your site speed.

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4 Replies

  1. Dinesh Verma

    Thanks for sharing bro. Big thumbs up.

    1. No problems Dinesh!

  2. Loading time of our website or blog is one of the important factors. These tips are really helpful to fix this loading time issue. Eventually, thanks for sharing your amazing thoughts with us.

    1. Agreed by using tips above will definitely help to improve site speed.

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